Our approach
In a multipolar world, structured by flux and shaped by ambiguity, we help clients unravel uncertainty and advance with clarity and leadership
Rethink
We adopt a rigorous, data-driven approach to interpreting the contexts and drivers that shape narratives. We use market-leading insight generation and analytics tools to gain deep understanding of the social, cultural and political dynamics that define our clients’ operating environments, combined with access to subject matter expertise, networks and intelligence to build strategies that position our clients for influence and impact.
Reframe
We develop integrated strategies that turn moments of uncertainty and change into opportunities for leadership. We work with clients to define and articulate their stance on the issues that matter most to their stakeholders and social licence. We partner with leaders to make meaningful, impactful contributions to public discourse and civil society: informing perceptions and perspectives on the critical issues that define their legacies.
Reshape
We partner with organisations and individuals to deploy interventions and campaigns that enable our clients to shape narratives, influence debates and effect change. We collaborate with our network of independent advisors and affiliates to draw on expertise across the full spectrum of communications disciplines and broader skillsets, including research, data analytics, creative and brand planning, intelligence and risk management.
Convening the best minds to tackle complexity and deliver impact
We are a partnership-driven consultancy. We believe in the power of independent, diverse and multidisciplinary thinking. We prioritise building the right offer and solution for our clients - drawing on the best skillsets and expertise for the brief, inside or outside our core team.
Advancing with rigour,
evidence and insight
Our strategies are founded on data, analytics and technical expertise. We draw on a range of research methodologies and partner with cutting-edge data platforms to generate intelligence that enables clients to understand the issues that really matter and the interventions that will drive change.
Harnessing the power of AI strategically, creatively and responsibly
We are advocates for the significant, dynamic role that AI can play in strategy development, intelligence gathering, data analytics and content generation. We integrate AI into our work from the outset to gain new insights into the phenomena that shape narratives and drive debates. We combine this with a commitment to ethical use of LLMs and GenAI, upholding respect for intellectual property, authorship transparency, ensuring guardrails against mis- and disinformation and protecting client confidentiality.